About Us

Grey Motors was established in 1954 by Ken MacKinnon in downtown Owen Sound, originally as a General Motors Pontiac Buick GMC Dealership.

Later, his sons Ross and Colin, and his son- in- law Barry continued the business until June of 1999, when our current President, Jerry Pfeil, purchased the GM dealership from the Mackinnon family.

Jerry Pfeil successfully operated Grey Motors Pontiac Buick GMC in Owen Sound for 10 years until December 2009, when GM filed for bankruptcy in the U.S.  GM of Canada was forced to close over 200 dealerships across the country, putting many dealerships out of business, costing thousands of jobs at those dealerships from coast to coast.  At that time, Jerry Pfeil was blindsided by GM and had his Pontiac Buick GMC franchise terminated by GM, after growing market share and profitability for 10 years.

In spite of this, Jerry was committed to continuing to provide the best Automotive Sales and Service Experience in Owen Sound, so in January of 2010, he quickly partnered with Mazda Canada, and switched to offering Mazda Sales and Service in Owen Sound.  Grey Motors Mazda was born and Jerry has never looked back.

 In September of 2013 we moved into our Brand-New Mazda showroom on the “Sunset Strip” in Owen Sound, where you will find us today. 

In 2018 we expanded our Service Bays and added a 4-bay addition to house our Detail Shop and Glass Repair and Replacement shop to better serve our growing service business.  This expansion allowed us to also add a state-of-the-art Alignment Rack and Laser Computer Measurement System to our mechanical shop.  Once again, to improve our ability to service our valued clients and even further grow our business.

At the same time as the expansion to our building, we also added property to the rear of the lot, to make room for more inventory.  We can now comfortably, park over 50 used cars along with our typical 50-75 new car inventory.

After successfully running the Mazda dealership for almost 10 years, in June of 2019 Jerry Pfeil Auto Group expanded when he purchased Haffner Motors in New Hamburg Ontario and re-named it Jerry Pfeil Chrysler Dodge Jeep Ram.  Now our dealerships can offer our loyal customers Award-Winning full-size trucks from Ram, along with Chrysler, Dodge and Jeep offerings.  

In 2022, our Mazda store underwent a renovation project, which included a refresh of our interior and exterior of our building with a modern and contemporary look.   At the same time, we re-named the dealership Jerry Pfeil Mazda, to brand the dealership with our Jerry Pfeil Auto Group.  

We are proud of what we have accomplished over the past 20+ years and we couldn’t have done it without the loyal commitment from our customers and of course, our fantastic staff.  We are forever grateful for them and will continue to work hard for them while providing the Best Automotive Sales and Service Experience! 

Hear What Our Customers Have to Say

“Insurance Industry Exec”
I want to take a moment to recommend Jerry Pfeil Mazda to prospective buyers. My family and I have bought several cars from them and the service they provide is always first class. I can’t wait to buy my next car from Jerry Pfeil Mazda. Milton, Ontario.
Brian Hickman

LOVE my Mazda and can’t wait to go back for the next one – I’m a lifer now! Thanks Jerry and Team.
Jennifer Laforge

Thank you Jerry & service team for assisting us with great snow tires, brakes and outstanding customer service. You were able to work within our budget and our vehicle is now safe for our family this winter. Our sincere gratitude!
April Robinson

“School Teacher”
Jerry and his team at Jerry Pfeil Mazda always go beyond the call of duty when it comes to customer service. Nothing but smiles for this Zoom Zoom driver!
Amanda Proulx

“Dental Higenist”
I own a honda but get it serviced at Jerry Pfeil Mazda. I always get great service. True we are friends but I know that changes little. Jerry goes the extra mile for all costumers I personally know how hard they work to achieve client satisfaction. Im a happy girl
Janice McFadden